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maandag 15 november 2010

How can companies improve their customer service?

After we gave some examples about good and bad service excellence in different companies,  I would like to discuss some key elements which are necessary to achieve the best possible service.
First of all service excellence is  a never stopping process where companies try to excel in serving their clients. Moreover, the need for customer-focused services is driven by rising expectations and the varied needs of a diverse clientele. This brings me to the term benchmarking,  which is a process for organizations to evaluate their offered services by comparing them with other companies. I’m convinced that these evaluations bring up new ideas and approaches for customer service improvement. In addition, it points out that leadership and organizational skills are also decisive factors; good management is very important to get satisfied clients.
Well, from my point of view there are also a few other elements that could be important for customer service improvement such as staff engagement and communication. So, to conclude, customer service excellence includes many different skills. That is why an excellent service can be developed by a good combination  of these skills.
Florian Tack

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