Another example of a company with excellent service is Singapore Airlines. They have already won over a hundred awards (you can see the impressive list here: achievements).
In September they were the winners of the Business Traveller Awards 2010. They came first in the categories Best Airline, Best Business Class, Best Economy Class, Best Cabin Staff, Best Asian Airline and they were the runner-up in Best First Class. Singapore Airlines gives a lot of attention, time and money to the education of their employees, and it is money well spent. Their great service has made Singapore Airlines one of the most lucrative airlines in the world.
Tickets at Singapore Airlines are not cheap, however, you are not paying for just transportation, but a service. Not just a service, but one of the best services there is.
In my opinion, in terms of price/quality rate, Singapore Airlines is one of the best airlines in the world.
Tim Van De Walle
(Building a Culture of Service Excellence)
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